We-Wear is a technological Company born in 2018 with the aim of Collecting, Managing and Analysing large amounts of anthropometric and biometric data by scanning body measurements.

They talked about us

The future starts now

The way people choose clothes and think about fit is changing. Today we can avoid the confusion of different sizes from brand to brand, the difficulty of guessing the correct fit. The annoyance of having to return the items that we have received at home, but which do not fit us. Today we can eliminate the uncertainty when we choose a garment online, we can forget the obligation of having to wear a physical garment to be sure of the final effect.

Finally a solution to wear a garment without contact!

We Wear has created a real body measurement technology. Thanks to proprietary hardware and software, every single detail of the body is measured with a maximum margin of error of 5 mm. We Wear truly measures, it does not simply infer the measurements, this allows us to eliminate any error both in the case of size suggestions and in the case of tailored suits. This technology is the only one in existence capable of reassuring brands in the fashion sector such as manufacturers of work clothes, in fact, We Wear technology manages the processes of measuring the wearers’ measurements and suggests or plans a perfect fit for different styles and sizes of consumer or work clothing.

This is a real essential breakthrough for companies working in the clothing world

The innovative technology that revolutionized the in-store experience.

The in-store shopping experience
Online shopping
The selection of the perfect size
In the “ready to wear” market and the construction of made to measure garments.
Sustainability in the fashion eco-system

The innovative technology that revolutionized workwear

Saves time and simplifies the measurement process and size planning
Minimises errors in the size planning process
Guarantees absolute hygiene during the measurement process: does not require physical contact
Improves sustainability in the eco-system of this sector

Technology

Is our service to innovate the Retailer business because we offer customers a new shopping experience: find the right size without wearing the garment.

We-Wear Retail Solutions allows customers 3D body acquisition size, and match it with the clothing data, giving back the indications of the right size and necessary adjustments to be made.

In this way, We-Wear Retail Solutions guarantees Retailers to offer their customers the opportunity to identify.

The innovative technology that revolutionises

The in-store shopping experience Online shopping
The selection of the perfect size in the “ready to wear” market and the construction of made to measure garments.

Sustainability in the fashion eco-system The right size without wearing the garment, the adjustments needed to bring the garment to the best fitting, Sales format innovation, Certainty of correct size in online sales (less returns), Overcoming problem generated by the Covid-19 emergency.

Features

Correct size without trying on

Perfect fit of the made to measure garment

Precise information to make alterations to the garments

Correct size without trying on

Perfect fit of the made to measure garment

Precise information to make alterations to the garments

Correct size without trying on

Perfect fit of the made to measure garment

Precise information to make alterations to the garments

Interactive 3D rendering to virtually try-on the selected garments

Interactive 3D rendering to virtually try-on the selected garments

Management of the clients’ fit preferences

Integration with communication and marketing, analytics, distribution, product patterns etc.

Management of the clients’ fit preferences

Integration with communication and marketing, analytics, distribution, product patterns etc.

Interactive 3D rendering to virtually try-on the selected garments

Management of the clients’ fit preferences

Integration with communication and marketing, analytics, distribution, product patterns etc.

Technology

Scanning booth tested safe for human health

3 million body points detected in one second

Easy to use and without the need for physical conctact

Scanning booth tested safe for human health

3 million body points detected in one second

Easy to use and without the need for physical conctact

Scanning booth tested safe for human health

3 million body points detected in one second

Easy to use and without the need for physical conctact

Avatar creation: Digital Twin 

Avatar creation: Digital Twin 

Body measurement scanning accuracy: margin of error +/-5mm

Data protection: GDPR Compliant and full identity protection

Body measurement scanning accuracy: margin of error +/-5mm

Data protection: GDPR Compliant and full identity protection

Avatar creation: Digital Twin 

Body measurement scanning accuracy: margin of error +/-5mm

Data protection: GDPR Compliant and full identity protection

Technology Solution

3D Body Scanner

Enables the 3D acquisition of a client’s body dimensions in order to match them with the measurements of any particular garment, indicating the right size and the possible need of alteration and generating a virtual representation – Digital Twin.

Innovation of the in-store sale format
Process of measurement and automatic data storage
Correct size without trying on Certainty of the perfect size for online sales and reduction of product returns.

No physical contact guarantees social distancing, does not require physical contact between clients and personnel

Changing Room

Turn the changing room into a omnichannel fitting room Perfectly fusing your Brand identity

3D APP

Acquires and processes the data received from the scan and generates the digital twin: the client’s avatar. Manages the digital twin identity. Can be integrated with a mobile app which the scanned clients can use to visualise and animate their own digital identity.

Acquisition of 3DBS DATA Digital twin identity generation Skeleton rigging digital twin Digital twin storage Digital twin identity management Tertiary services integration

Vision of the retail future

We believe the future of fashion retail will be defined by the reinvention of the consumer experience, through online and offline integrations. Consumers expect ultra-personalized experiences, both in their real and digital lives, and expect those worlds to be seamlessly connected:

Stores of the future should offer the magic of the physical store experience together with the advantages of the online and digital experience,

Winner brands would further leverage on «phygital» and «bespoke» shopping experiences.

A Further step to real omnichannel

Thanks to our solution, stores will be enabled to offer customers the possibility to have a seamless experience across all platforms.

In-store
Sales associate can further knows customers needs to become a personal stylist
Try-on not required Digital try-on exploiting customer digital twins Community experience
On-line
Size and fitting  recommendation Digital try-on
Environment contribution
Sustainability Hygiene

Is the business branch of WE-WEAR, dedicated to the workwear industry. Thanks to technological solutions and tailoring know-how, Workwear Solution provides a new way for industry operators to implement their processes, easily taking measurements and planning sizes.

The innovative technology that revolutionises workwear

Saves time and simplifies the measurement process and size planning Minimises errors in the size planning process Guarantees absolute hygiene during the measurement process: does not require physical contact Improves sustainability in the
eco-system of this sector

Features

Correct size without trying on

Precise information to make alterations to the garments

Management of the clients’ fit preferences

Integration with communication and marketing, analytics, distribution, product patterns etc.

Easy to use and without the need for physical conctact

Technology

Scanning booth tested safe for human health

3 million body points detected in one second

Body measurement scanning accuracy: margin of error +/- 5 mm

RFID ready: can be integrated with the product tracking solutions used in this sector

Data protection: GDPR Compliant and full identity protection: no image acquisition

Perfect for workwear

Fast set up in just 15 minutes!
Here’s how the new mobile 3D Body Scanner can be set up. Fast and easy.
One person is enought.
We love it!

3D Body scanner van installaton

The peculiarity of our solution on Van is to increase the number of potential scans by exploiting the two dressing rooms contained inside. With this solution you get 30 scans every hour.
we reduce size taking times by 85%.

Suite 3DBS

Saves time during the measurement process
No need for qualified personnel or recording and transfer of data
Minimises the percentage of error
Increases data reliability and accuracy
Correct size without trying on
No physical contact: guarantees social distancing, does not require physical contact between users and personnel
Automatic measurement process and data storage
Versatility: the scanning booth can be static, mobile or installed on a dedicated vehicle

Suite PPM

Saves time in the size planning process
Reduces costs in the size planning process
Increases the quality of the service
Can be configured to the client’s specific requirements
Can be integrated with business process management software
Web access and role-based access

Our Story

WE-WEAR was founded in Milan in 2018 with the goal of providing innovative solutions to fashion companies, allowing them to efficiently manage the processes involved in crafting made-to-order garments, such as: taking measurements, identifying sample sizes, and even the creation of custom patterns.

Over the last three years, we have gained experience in sartorial garment creation thanks in part to the opening of our flagship store, Lorica, a unique business in Milan.

The expertise gained by working in the industry, and especially in the made-to-measure segment, has permitted WE-WEAR to develop an integrated system designed specifically to manage the processes of taking measurements and planning different sizes of workwear.

Team

Federico Chiorino

Federico graduated in law in 1996 and got an MBA at SDA Bocconi in 1999. He has more than 20years of experience in the fashion industry. He was sales manager for “Chiorino Technology”, founded “Zani Del Frà” in 2005 and he has been partner and member of the CdA of AIMBA since 2007.

Fabio Albizzati

After having accomplished a PhD in management an Industrial Engineering in 2012, Fabio helped “Asset S.r.l.” in creating business plans and optimizing supply chain processes. In 2014 founded “Free Sport Labs Srl” with which has developed an innovative service of “best fitting size” for sport articles.

Antonio Carbonelli

A manager with over 30 years’ experience in the Hygiene and Workwear sector. He has worked in Italy and abroad for multinational companies. He started his career as Marketing Manager in the CWS Group before taking on management roles in the areas of HR, Marketing
and Procurement.

Stefano Zanotti

Stefano got a double degree in “Mathematics” and “Marketing & Finance” respectively at the University of Brescia and Milan. He worked from 1987 to 2013 as analyst and developer at “Essedati”, MG, Cogea, Ibis and “Summer Italy”. In 2016 he founded “NESTED” a consultancy company active in the system integration industry and software development.

Alberto Bartalozzi

Multicultural executive with 25+ years’ experience in driving measurable results for global consumer brands: Dolce & Gabbana, Pomellato, Valentino, Marzotto, Benetton. He started his career as consultant in major consulting firms such as Accenture and later on, he successfully held positions in the management of the areas of Finance, E-business and Operations. His multidisciplinary skills includes a mastery of Retail, Tech, Digital and Marketing.

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